Ways to Make Money with Google Adwords

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There are a number of different pay per click networks the most well known being Google AdWords. Simply because Google gets the most search engine traffic so it's logical to use them if you want to make money with pay per click. That's not to say you can't make money with the others, in fact many people do. Just that if you're looking to make the most money possible you want lots of people to see your ad. There are a number of different ways you can make money with AdWords. These are building a list, promoting affiliate products, promoting your own product, testing and creating better affiliate promotion materials, etc.

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1. Building a List - If you've been online for more than a minute then you'll have heard the phrase "the moneys in the list". An easy way to build a list is by sending pay per click traffic to a squeeze page. This is simply a page which has an opt in box and offers a free gift such as an ebook in exchange for their email.

2. Promote Affiliate Products - This is the easiest way to get started as it doesn't require you to set up a site. All you have to do is select a product from one of the many affiliate networks such as Clickbank or Commission Junction. Then create an ad which sends traffic to them.

3. Promote Your Own Product - A step up from promoting affiliate products is promoting your own. Of course, this takes longer to set up as you have to purchase a domain, sort out hosting and actually create a product. But the benefits are well worth it as you get 100% of any sales you make. Which not only means you make more money but you can bid more on keywords.

4. Testing - Pay per click is a great way of testing as it provides you with a steady stream of instant traffic. Allowing you to tweak your sales copy so that when your site starts showing up in the organic results it's already converting at a decent rate.

5. Creating Better Affiliate Promotional Materials - By running your own pay per click ads you'll find out which keywords to use along with which ads convert best. Now you're probably wondering why you'd want to give that information to your affiliates. Simple: the more affiliates promoting your product, the more money you can make on the backend.

There you go: that's 5 ways telling you how to make money with pay per click. If you are just getting started, begin with either building a list or promoting affiliate products before moving on to promoting your own product and using pay per click to improve conversion rate.

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Google Affiliate Programs

Google may be sticking its toes into Affiliate Programs. They apparently are calling these CPA (Cost Per Action) ads, but what that means is that publishers get paid not for clicks but for some specific action at an advertiser's site: buying something, providing information, whatever. That's an Affiliate Program, Google is just naming it something else.

Interestingly, this comes at the same time that eBay is murmuring about its own affiliate style thingy. What they intend to do is let sites like this run ads pointing at appropriate auctions. For example, we might run ads for auctions related to computer hardware, and would get paid if someone reading here clicked through and won the auction (or purchased a Buy It Now item).

Well, heck, I though that might be interesting, so I moseyed over and tried to sign up. Turns out eBay intends to use Commission Junction as their processing arm for this. That caused me to scowl a bit: CJ has a bit of a negative connotation in my mind because of earlier experiences. I had a CJ account once but let it lapse because, well, because the programs offered were too slimy and hucksterish for my taste.

Long story short, the folks at CJ, master marketers that they are, won't let me sign up because I canned the program I originally signed up for. This is what they said, honest:

As stated in the Publisher Service Agreement, if any of our Publishers do not generate revenue for more than 6 months, we automatically deactivate them. This policy ensures that our network is efficient and beneficial to our Advertisers and Publishers. Since your account is no longer active in our network, your page will register as "expired" among the advertisers with whom you were previously affiliated. Unfortunately, deactivated accounts are not eligible for reactivation.

Isn't that brilliant? They go on to say that I can "sign up for another account using an alternate e-mail address". Oh, I see: I'm rotten meat as publisher because YOUR program wasn't any good, but I should feel free to use another email address to get back in good graces. That's like telling the guy who mugged you last night that he can do it again if he will just wear a different mask. Except I didn't mug them; they mugged me. Yeah, I know: bad analogy.

Anyway, I bet that just the use of CJ alone will turn off more than a few publishers who might otherwise have been interested. What's up with that, E-Bay? Surely you could handle your own affiliate program - why did you bring these guys into it? Especially since Google is the 800 pound gorilla likely to turn CJ into a a quivering pile of mush. What was eBay thinking?

I'm thinking the heck with eBay, and I'm looking forward to Google's CPA ads, that's what I'm thinking.